William Hill and Ladbrokes are the lastest UK based gambling companies to partner with a UK technology company GB Group. GB Group offers a variety of products which include online age and identity verification systems.
Richard Law is GB's Chief Executive had this to say."These recent business successes for GB's electronic age and identity solutions in both the Online Gaming and Telecoms sectors increase our leading position in these markets. More importantly, they illustrate the continued move by organizations away from paper-based methods of verification to more efficient and effective electronic solutions. This is evident across all sectors including Financial Services."
Both bookmakers plan to use the system to prevent underage gambling and gambling from illegal countries.